Soluna apples made their Hong Kong debut in September in what was a crisp tour de force.

Words Rebecca Blackman WA Farm Direct

IN 2023, the launch of Soluna apples included a special gift box that proved to be popular with online shoppers in Asia. WA Farm Direct collaborated with its exclusive partner in Hong Kong, Top Weal, to execute the next phase of its marketing strategy for Soluna apples in Hong Kong.

Soluna apples, the premium apple brand known for its unmatched quality and slow oxidation when cut, took it to the lively streets of Hong Kong with a grand launch event on September 9. The event included tastings, giveaways and other exciting activities that captivated the hearts of Hong Kong’s apple enthusiasts in a unique and unforgettable way.

For four days, the Soluna apples truck showcased all-Australian produce and created a lively centre of apple excitement. The truck moved around the city to ensure that as many apple enthusiasts as possible could experience the taste of Soluna apples. Attendees were offered the opportunity to sample sliced Soluna apples and refreshing apple juice. Determined to make its launch unforgettable, the team offered free apples in exchange for a social media follow or online post to boost brand recognition.

WA Farm Direct is committed to establishing Soluna apples as an exciting new apple offering in Hong Kong, rather than just a fleeting trend. To ensure the availability of the apple in various retailers across the city, WA Farm Direct is continuing to collaborate with local marketers. It’s just the beginning of developing the brand in Hong Kong, with several new and exciting digital marketing campaigns and in-store sampling events planned for the rest of the marketing period.

Rebecca Blackman, WA Farm Direct, rebecca.blackman@wafarmdirect.com.au