produce GROWER
Do your thing,
SPRING!
Warm temperatures in early September began the bloom season, signalling the start of the new harvest period. As of the time of writing this article, apple and pear blossoms are bursting across all growing regions.
Words Nardia Stacy, Executive Manager, Pomewest
DUE to the late start to winter, chill accumulation did not begin until late May. All production areas have experienced less chill compared to previous years. It will be interesting to see if the time between green tip to full bloom is extended for most varieties, especially if dormancy breakers have not been used. The water supply is abundant thanks to the late rains in August.
Prices are good this year
In response to the increasing demand for high-quality fruit and the promotion of locally grown products, we have noticed how the reduced supply this season may impact the market. The potential development of new premium markets to explore additional avenues for marketing fruit and the increasing success of Soluna™ are positive indicators to support investment in increasing production.
WA’s apple consumption has increased by 6% p.a. in 2024, while the national average only saw a 3% p.a. This August, household purchases have risen to $90.27p.a., outperforming our strategic plan objective of $75 p.a.
Based on Nielsen-driven Harvest to Home data, the Australian Produce Commission (APC) has established that Western Australians consistently spent more on apples over the past five years and purchased higher volumes than the national average and other states. Recent data shows that, along with good varietal knowledge, there is still a strong preference for locally grown fruit. We also believe that the growth in WA reflects increased consumer awareness and social connection to the product thanks to our investment in promotional school program and events.
“This edition, we are happy to announce that WA is leading the country in apple consumption and household spending, indicating that we are achieving awareness and growth in demand.”
In addition, by using the Hort Innovation Marketing Levy’s new ‘No Snackgrets’ campaign, we can continue to influence consumer preferences in the snacking market, making apples the top choice for fresh fruit purchases. The campaign has also been showcased at the Perth Royal Show, Donnybrook Long Table Lunch, and other Pomewest promotional events. These efforts may further shift the balance in our favour.
Over the past five years, Western Australian households consistently spent more and purchased higher volumes of apples than both the national average and any other State.
The 5-year average year-on-year growth in purchased value ($) in Western Australia was 5.6%. This outperforms the national average of 3.6%, which was below the average annual inflation rate for the same period (4.73%).
Western Australian consumption increased in volume 6% year-on-year in 2024 from 19.4kg to 20.6kg versus the national average of 3%.
Narrow Orchard System, affectionately known as the NOS project, is now up and running
The NOS orchard was planted and launched in early September. The Cook Government is investing in increasing apple production in WA, working in unison with key industry stakeholders across the nation, including Pomewest.
The Cook Government is investing $1.2 million over five years in a national Hort Innovation New Frontiers project. The project aims to improve the production of high-quality fruit for consumers by using sustainable and highly productive orchards. Research at the State Government’s Manjimup Horticulture Research Institute focuses on increasing apple production from high-density plantings. The project will explore mechanisation, robotics, sensors, and other AgTech to create more efficient orchard management. The WA Pome industry thanks the Cook Government for its ongoing support and investment in the local industry.
On the horizon
2026–30 Strategic Plan Desktop Review and Industry Consultation Workshop
We are preparing to review and update the 2021–25 WA Apple and Pear Industry Strategic Plan. This review aims to evaluate our vision, mission, objectives, strategies, and tactics, identify gaps, and assess their relevance for the next five years. We are planning a workshopping event after the upcoming Committee meeting on Wednesday, November 27. During this event, we will use a SWOT approach to identify any gaps or new ideas for tactics that will help us achieve our goals and prepare for potential issues on the horizon. We will adjust the plan’s pillars and develop new tactics to serve growers and the industry.
Producers, industry leaders, stakeholders, and emerging leaders are welcome to attend this event. To conclude the day, we are planning a sundowner at the Donnybrook Hotel to celebrate the end of the year and the upcoming festive season. I want to extend a big thank you to Catherine O’Keeffe for offering to facilitate the event!
This edition
We are featuring the No Snackgrets Campaign and an article from DPIRD on understanding the protection of pollination for WA Pome Industries with Varroa Mite. Jen Riseley will also discuss Orchard Floor Management, and Guest contributor Rebecca Blackman of WA Farm Direct will give an overview of Soluna Exports and share experiences at Asia Fruit Logistica.
On behalf of the Committee, Susie, Jen, and I are committed to advancing our collective efforts to improve the industry in the upcoming year. Don’t hesitate to contact the Pomewest team if you need assistance or want to discuss industry-related matters with us. We will do our best to help.