WA POTATOES social media
Social
CLIMBER
WA Potatoes’ investment in quality social media content has driven consumer engagement to successful levels to support potato growers.
Georgia Thomas creating ‘How To’ videos with Coffey & Tea agency.
WA POTATOES is celebrating a significant milestone as its social media following reaches new heights – 30,000 across all platforms, including Facebook, Instagram, Twitter, LinkedIn and TikTok. It has successfully leveraged the power of social media to connect with consumers to promote and support the local potato industry.
Social media platforms are vital tools for businesses and organisations to engage with their target audience. Recognising this trend, WA Potatoes adopted a proactive approach to establish a robust online presence, leveraging platforms to connect with consumers, share valuable information and raise awareness about the benefits of WA-grown potatoes.
Thanks to consistent efforts in providing fresh, engaging and informative content, WA Potatoes has seen a surge in their social media following. Their commitment to regularly updating their platforms with new posts, recipes, farming insights and potato-related facts has struck a chord with consumers.
The growing popularity of WA Potatoes on social media can be attributed to several factors. Firstly, investing in creating high-quality visual content, including vibrant images and captivating videos, which showcase the versatility and deliciousness of potatoes thanks to the Agriculture Produce Commission Potato Producer Committee.
“ The growing popularity of WA Potatoes on social media can be attributed to several factors. Firstly … investing in creating high-quality visual content, including vibrant images and captivating videos, which showcase the versatility and deliciousness of potatoes ”
Additionally, WA Potatoes has recognised the importance of responding to comments, messages and inquiries promptly. By engaging in conversations with followers, they have created a sense of trust and approachability. This personal touch has further solidified their connection with consumers and elevated their reputation as a reliable source.
Recently, WA Potatoes has started to release more video content, such as the new ‘How To’ reels on Instagram, in which senior project manager Georgia Thomas shows consumers how to best prepare their local varieties of spuds. Scan the QR code (right) to check out the videos.
As WA Potatoes strives for ongoing social media success, it remains dedicated to its core mission of promoting locally grown potatoes and supporting the hardworking farmers behind them.